NIDECKER GROUP is located in Rolle – Switzerland – on the Swiss-French Riviera, close to the Alps and Lake Geneva. The Group manages some of the best snowboarding brands in the world ; Nidecker, Jones, YES., Now & Flow.
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The Nidecker Group is the home of the most innovative & inspirational action sports brands: Nidecker, Yes, Jones, Now, Flow. We create, operate, and accelerate industry-leading brands internationally with one goal : to inspire and enable athletes to lead the progression of their sport.
Founded in 1887 in the Swiss Alps and one hundred percent family owned, every generation has been fueled by a passion for innovation and action sports. We began our story as master craftsmen, making wooden wheels and tables before moving on to sleds and cross-country skis. In 1912 we started manufacturing alpine skis, then water skis, monoskis and finally snowboards in 1984. Today, we are the oldest action sports company in the world and have built highly successful brands, which have played an integral role in the evolution of every industry in which we’ve been involved for over five generations.
