We at Design Thinking Startup Ltd. turned the usual process of founding a company upside-down: While usually a start-up team with an idea looks for capital and then realises its idea, we started from the other end. The Institute of Information Management at the University of St. Gallen crowd-funded the company through 56 users of the platform c-crowd.com who invested 108,700 Swiss Francs in total; the start-up team has been recruited afterwards and now consists of three students. We are have developed our business idea by applying the Design Thinking method with the end result of our first project being stablish.me.
